Kartell is a renowned Italian furniture brand that has been in business for over 70 years. The brand is known for its stylish and modern designs, which have earned it a loyal following all over the world. However, in recent years, there has been a rise in the number of fake Kartell products flooding the market.
In this article, we will delve into the dark truth behind fake Kartell products, how to spot them, and the impact they have on the brand and the furniture industry as a whole.
What are Fake Kartell products?
Fake Kartell products are counterfeit furniture items that imitate the original designs of the brand. These products are made by unscrupulous manufacturers who seek to profit by selling replica furniture at a lower cost than the original Kartell products.
Fake Kartell products are made from substandard materials and are usually of inferior quality compared to genuine Kartell items. They are often sold at a fraction of the price of the original products and are marketed to unsuspecting buyers who are looking for a cheaper alternative to Kartell’s furniture designs.
How to spot Fake Kartell products
It can be challenging to distinguish between genuine and fake Kartell products, especially if you are not familiar with the brand’s designs. However, there are a few things that you can look out for when shopping for Kartell’s furniture to help you identify counterfeit items.
Firstly, examine the quality of the materials used to make the product. Genuine Kartell products are made from high-quality materials and are carefully crafted to ensure longevity. Fake Kartell products, on the other hand, are often made from cheap materials that are prone to wear and tear.
Secondly, check the price of the product. If the price seems too good to be true, it probably is. Fake Kartell products are often sold at a fraction of the cost of the original products, which is a red flag that the item might not be genuine.
Lastly, purchase the product from a reputable retailer. Buying from authorized dealers ensures that you get authentic Kartell products and that you are not contributing to the proliferation of fake products in the market.
The impact of Fake Kartell products
The prevalence of fake Kartell products in the market has a significant impact on the brand and the furniture industry as a whole. Firstly, it undermines the brand’s reputation for quality and design excellence. When consumers purchase fake Kartell products and are disappointed with their quality, they are likely to associate that poor experience with the brand as a whole.
Secondly, it affects the financial viability of the company. Kartell invests heavily in research and development, ensuring that its products are of the highest quality and design innovation. The sales generated from counterfeit products undermine the company’s bottom line, limiting its ability to innovate and develop new products.
Lastly, the proliferation of counterfeit products in the market has a negative impact on the furniture industry as a whole. It results in a loss of revenue for genuine manufacturers, which can lead to downsizing and layoffs. It also discourages innovation and creativity in the industry, as companies become more focused on protecting their designs from counterfeiters rather than investing in research and development.
Fake Kartell products are a growing problem in the furniture industry. These counterfeit items not only damage the reputation and financial viability of Kartell as a brand but also have a negative impact on the furniture industry as a whole. It is our responsibility as consumers to be vigilant when shopping for furniture and ensure that we purchase genuine products from authorized dealers.
